Own your topic in the answers AI gives your buyers
PR Topics helps companies see how they appear in ChatGPT, Gemini and Claude, then builds the earned and owned media that puts them at the centre of the answers. We work alongside your existing PR team, or build the function from scratch.
The answer is the new shortlist
Before a buyer speaks to a supplier, they increasingly ask an AI tool who leads the market and which companies they can trust. The companies named in that answer make the shortlist. The rest are rarely seen.
8% vs 15%
How often Google users clicked a search result when an AI summary appeared, compared with when none appeared.
Source: Pew Research Center, 2025
Up to 40%
The lift in visibility inside AI answers when content included credible citations, quotations and statistics.
3 engines
ChatGPT, Gemini and Claude are tracked as standard in every PR Topics report, using the questions your buyers ask.
PR Topics monitoring
A short look at what PR Topics clients receive each month. Names and figures in this sample are fictional.
See a sample report
See how your brand shows up in AI right now
Most companies have no idea what AI engines say about them. We measure it, explain it and help you change it.
Visibility monitoring
We track how often you are mentioned, recommended and cited across ChatGPT, Gemini and Claude, and how you compare with competitors.
Source and citation analysis
We identify the journalists, outlets and websites AI engines rely on in your sector, so every pitch and piece of content counts.
Monthly reporting
Plain-English findings each month, with the three actions most likely to move your visibility.
Own a topic, not a headline
Most AI visibility services give you a score. We help you own a topic.
Every programme is built around a pillar topic, the broad territory you want to be known for, and the sub-topics beneath it. Each article, case study and media placement adds weight to a sub-topic. Together they build lasting authority that AI engines recognise and repeat.
One-off coverage fades. A connected body of work on a clear topic keeps growing in value.
Pillar topic
The territory you want to lead, for example public sector digital services or sustainable construction.
Sub-topics
The specific problems your buyers need solved
The outcomes they care about
The questions they ask AI engines every day
CASE STUDY
How a global tech company found where it really stands in AI answers
Global B2B technology company. Ongoing AI visibility programme since March 2026.
The challenge
The company had a strong run of media coverage, but no view of how ChatGPT, Gemini and Claude described it to buyers, or how it compared with six direct competitors.
What we did
Built a library of 75 buyer questions, with 50 core questions run every month and 25 rotating questions tied to new coverage
Tracked citations, share of voice and sentiment across three AI engines
Mapped the reporters and trade outlets the engines cite most
What we found
Specific, outcome-led questions earned nearly three times the citation rate of broad category questions
The company’s own website was cited far more often than its earned coverage, so PR effort is now aimed at the outlets AI engines trust
An unrelated company with a similar name was inflating mention counts, and we filtered it out before reporting
55%
Share of voice against six competitors
32%
Citation rate across 300 AI responses
2.8x
Higher citation rate for outcome-led questions than broad category questions (47% vs 17%)
75
Buyer questions tracked every month across three engines
Who we help
Companies without a PR team
You know AI search matters but have nobody to own it. We become your PR and AI visibility function, from the first audit to coverage in the outlets that count.
Teams that already have PR support
Your in-house team or agency is doing good work. We add specialist AI visibility measurement and strategy, so their effort shows up in the answers buyers see.
Simple packages, from $499 / €449 per month
Start with clear measurement and add strategy and delivery as you grow.
Essential
From $499 / €449
per month
Audit, monthly tracking and a clear report on how AI engines see you.
Professional
From $1,499 / €1,299
per month
Adds pillar topic strategy, citation analysis and monthly recommendations.
Executive
From $3,499 / €2,999
per month
A dedicated team delivering earned media, content and stakeholder engagement.
Questions we often hear
Straight answers about AI visibility and how PR Topics works.
What is AI visibility?
How often, and how well, your company appears in answers from AI tools such as ChatGPT, Gemini and Claude. It covers whether you are mentioned, how you are described and which sources the engines rely on when they talk about you.
How is GEO different from SEO?
SEO helps a page rank in a list of search results. Generative engine optimisation, or GEO, helps your company appear inside the answer itself. AI engines lean on credible, independent sources, so earned media and clear expert content matter more than keywords.
Which AI engines do you track?
ChatGPT, Gemini and Claude as standard. We test the real questions your buyers ask and report how each engine answers, who it cites and how that changes month to month.
How quickly will we see results?
You get a clear baseline in the first month. Changes in how AI engines describe you build over several months, as new coverage and content are published and picked up.
Do we need an in-house PR team?
No. We can act as your PR and AI visibility function from day one, or work alongside your existing team or agency and add the specialist measurement and strategy.
Where do you work?
We work with companies across Ireland, the UK, Europe and North America, from fast-growing technology firms to public bodies and membership organisations.
Find out what AI says about you
Book a free 30-minute call. We will test real buyer questions live and show you where you stand.